The most memorable account of an ancient shopping expedition is found in some comic verses by the third-century BC poet Herodas, who lived in Alexandria, by far the smartest city in the Western world at the time. In his poem a woman called Metro and a couple of her friends visit a shoe shop owned by one Kerdon (‘Mr Profiteer’). As soon as they arrive, slaves bring a bench for the ladies to sit on, while Kerdon tries to interest them in his wares with a pushy sales pitch that mixes extravagant claims for the styles, workmanship and glorious colours of the shoes, with what sounds like a well practised hard-luck story lamenting his life of unremitting toil and all the mouths he has to feed. Eventually every variety of shoe in the shop is brought out – Sikyonians, slippers, boots, Argive sandals, scarlets, flats – before the ladies start haggling about prices and thinking about the footwear they are going to need for an upcoming festival.
Thursday, January 3, 2013
Mary Beard reviews ‘Shopping in Ancient Rome’ by Claire Holleran · LRB 3 January 2013
Mary Beard reviews ‘Shopping in Ancient Rome’ by Claire Holleran · LRB 3 January 2013
The most memorable account of an ancient shopping expedition is found in some comic verses by the third-century BC poet Herodas, who lived in Alexandria, by far the smartest city in the Western world at the time. In his poem a woman called Metro and a couple of her friends visit a shoe shop owned by one Kerdon (‘Mr Profiteer’). As soon as they arrive, slaves bring a bench for the ladies to sit on, while Kerdon tries to interest them in his wares with a pushy sales pitch that mixes extravagant claims for the styles, workmanship and glorious colours of the shoes, with what sounds like a well practised hard-luck story lamenting his life of unremitting toil and all the mouths he has to feed. Eventually every variety of shoe in the shop is brought out – Sikyonians, slippers, boots, Argive sandals, scarlets, flats – before the ladies start haggling about prices and thinking about the footwear they are going to need for an upcoming festival.
The most memorable account of an ancient shopping expedition is found in some comic verses by the third-century BC poet Herodas, who lived in Alexandria, by far the smartest city in the Western world at the time. In his poem a woman called Metro and a couple of her friends visit a shoe shop owned by one Kerdon (‘Mr Profiteer’). As soon as they arrive, slaves bring a bench for the ladies to sit on, while Kerdon tries to interest them in his wares with a pushy sales pitch that mixes extravagant claims for the styles, workmanship and glorious colours of the shoes, with what sounds like a well practised hard-luck story lamenting his life of unremitting toil and all the mouths he has to feed. Eventually every variety of shoe in the shop is brought out – Sikyonians, slippers, boots, Argive sandals, scarlets, flats – before the ladies start haggling about prices and thinking about the footwear they are going to need for an upcoming festival.
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